Hypnotic Nature of Advertising – Role of Emotions in Selling

“Good Wine Needs No Bush” how true these words of Shakespeare is in today’s world?

The competitive nature of today’s modern market makes advertisement a golden tool to boost business because it involves the emotions of the people.

Do you know that these advertisements work more with your emotions than your logic?

Advertisements actually work with something that is beyond our conscious thinking, it is our subconscious mind.

Here we will discuss the hypnotic nature of advertising which is aimed to drive the public to buy products by influencing their subconscious mind.

The act of buying is based on emotions; we are programmed to behave according to the ideas that have taken root in our inner mind. The process to influence the subconscious mind of people is very illogical and different from the common understanding. Continue reading